WhatsApp infrastructure for SaaS

Add WhatsApp to your SaaS without building the infrastructure yourself.

Connect your application to WhatsApp Business API through WA Console and give your customers messaging capabilities without managing the underlying WhatsApp infrastructure on your own.

Starting at ₹499/WABA/month

Meta WhatsApp messaging charges billed separately.

Your SaaS
CRM · ERP · HRMS · booking
POST /messages
WA Console
WABA · API · webhooks · events
WhatsApp Cloud API
WhatsApp
events, signature-verified
WA Console
stores the event
GET /webhooks/events
Your SaaS
updates the workflow
The challenge

WhatsApp gets complicated when your product has to own the infrastructure.

Your SaaS shouldn't have to become a WhatsApp infrastructure company just to offer WhatsApp messaging to its customers.

WABA connectionPhone numbersTemplatesAccess tokensWebhook receiverSignature verificationEvent storageDelivery statesFailure reasons

Every one of these is a thing to build, monitor and keep working — before your product sends its first message.

Your product stays focused on your customers.

One clean line: you own the product experience, WA Console owns the WhatsApp infrastructure underneath it.

Your SaaS builds
  • Your UI and product experience
  • Your business logic and workflows
  • Your customer data
  • When and why a message is sent
  • What your customers see after an event
WA Console handles
  • WABA connection and metadata
  • WhatsApp Cloud API communication
  • Phone number sync and registration
  • Template sync and status
  • Webhook receipt and signature verification
  • Message status and event history
Customer experience

Your customers stay inside your product.

Keep WhatsApp connected to the workflows your customers already use instead of sending them into a separate operational tool.

Acme CRMyour product
Customer
Rahul Mehta
+91 98XXXXXX01
Order #10482Confirmed

Your button, your workflow — WA Console underneath.

Acme CRM
your customer’s view
POST /messages
WA Console
WhatsApp Cloud API
WhatsApp

From onboarding to message delivery.

Who does what, in order — including the steps a person completes rather than an API call.

  1. Customer

    Signs up in your product

    Your onboarding, your UI.

  2. Customer

    Connects their WhatsApp Business Account

    Meta Embedded Signup in WA Console. A person completes this once.

  3. WA Console

    Syncs the account

    Phone numbers and templates are pulled from Meta.

  4. You

    Create an API key for that WABA

    Keys are scoped to one account, so one key per customer WABA.

  5. Your SaaS

    Sends a message

    POST /messages from your backend, with the key headers.

  6. WhatsApp

    Delivers it

    Meta handles delivery to the recipient.

  7. WA Console

    Receives the lifecycle events

    Meta posts sent, delivered, read and failed back, signature-verified.

  8. Your SaaS

    Reads the events

    GET /webhooks/events for that WABA, and update your workflow.

Each customer keeps their own WhatsApp account.

An organisation can hold many WhatsApp Business Accounts, and every API key is scoped to exactly one of them — so a key issued for one customer can never act on another.

Accounts are connected through Meta's Embedded Signup inside WA Console, which a person completes once per customer. WA Console does not provision WhatsApp Business Accounts automatically. Multiple WABAs are available on Growth and above.
Customer A
own WABA · own key
Customer B
own WABA · own key
Customer C
own WABA · own key
WA Console
one organisation · many accounts
API and events

One connection in. Events read back out.

Your backend sends over plain HTTP. Meta's lifecycle events land in WA Console, and your application reads them for the account it cares about.

REQUEST
POST /messages HTTP/1.1Host: wa.draskenapis.comContent-Type: application/jsonx-access-key: ak_…x-secret-key: sk_… {  "phoneNumberId": "123456789012345",  "to": "919876543210",  "type": "template",  "templateName": "order_update",  "templateLanguage": "en_US"}
EVENT
{  "id": 90412,  "eventType": "messages",  "kind": "status_update",  "title": "Message delivered",  "status": "delivered",  "recipient": "919876543210",  "messageId": "wamid.HBgLOTE5…",  "wabaId": "123456789012345",  "processed": true,  "createdAt": "2026-08-17T12:04:23.000Z"}
READ
GET /webhooks/events?wabaId=…&page=1&limit=20

Your team can see what happened without digging through logs.

Delivery states, webhook events and the reason Meta gave for a failure stay visible in the console — useful long after the integration ships.

Recent events

    Every event carries the account it belongs to, the recipient, the delivery status and Meta's message id — so a support question about one customer's message has an answer that doesn't start with a log search.

    Engineering

    Spend your engineering time on your product, not WhatsApp plumbing.

    Your team keeps the workflows, UX and business logic that make your SaaS different. The WhatsApp layer underneath is one integration rather than a subsystem you maintain.

    Without WA Console
    • Meta Cloud API integration
    • WABA and token management
    • Webhook receiver + HMAC verification
    • Event storage and replay
    • Delivery state machine
    • Failure handling and monitoring
    With WA Console
    Your product
    POST /messages
    WA Console
    GET /webhooks/events
    Your product

    Where WhatsApp fits a product workflow.

    Examples of SaaS categories that put WhatsApp inside an existing workflow.

    These are examples of what teams build on top of WA Console. WA Console provides the WhatsApp infrastructure layer, not these applications.

    CRM

    Customer updates, reminders and transactional notifications.

    ERP

    Connect operational events to customer communication.

    HRMS

    Employee notifications and workflow updates.

    Booking platforms

    Confirmations and status changes.

    EdTech

    Student and parent communication workflows.

    E-commerce SaaS

    Order, shipping and delivery updates.

    A clean boundary between your product and WhatsApp.

    One API in, events back out, and a console your team can look at when something needs explaining.

    One integration, not an infrastructure project

    Your backend talks to one API instead of Meta’s Cloud API, a webhook receiver, signature verification and an event store you would otherwise own.

    A key per customer account

    Every API key is scoped to a single WABA, so one customer’s credentials can never act on another customer’s account.

    Operational visibility after launch

    Delivery states, failures with Meta’s own reason, and the event history stay visible in the console — not only in your logs.

    Built around APIs and events

    Plain HTTP and a documented event shape, so it fits the backend you already have.

    Your SaaS
    CRM · ERP · HRMS · booking
    POST /messages
    WA Console
    WABA · API · webhooks · events
    WhatsApp Cloud API
    WhatsApp
    events, signature-verified
    WA Console
    stores the event
    GET /webhooks/events
    Your SaaS
    updates the workflow

    Start with one WABA. Scale as you grow.

    Add more WhatsApp Business Accounts as your customer and operational requirements grow. Meta WhatsApp messaging charges are billed separately.

    ₹499/WABA/month
    View pricing →

    SaaS integration FAQ

    Can I integrate WA Console into my existing SaaS?

    +

    Yes. Your backend sends an HTTP request to POST /messages with two headers, x-access-key and x-secret-key. There is no SDK to adopt and nothing to run alongside your application.

    Can each customer have their own WABA?

    +

    Yes. An organisation can hold multiple WhatsApp Business Accounts, and each API key is scoped to exactly one of them — so you issue one key per customer account and a key can never act outside it. Multi-WABA is available on Growth and above.

    Do my customers need their own WhatsApp Business Account?

    +

    Yes. Each account is connected through Meta’s Embedded Signup inside WA Console, which a person completes once per account. WA Console does not provision WhatsApp Business Accounts on your customers’ behalf.

    Can my backend send messages through WA Console?

    +

    Yes — that is the main integration. POST /messages supports text, media, template, interactive, location, reaction and contact messages, and returns the stored message including Meta’s message id so you can match later events to it.

    Can I receive message events in my application?

    +

    Your application reads them rather than being pushed them. Meta delivers events to WA Console, which verifies the signature and stores them; your backend polls GET /webhooks/events for a WABA to pick up sent, delivered, read, failed and template updates. WA Console does not currently forward events on to your own endpoint.

    Do Meta messaging charges come through WA Console?

    +

    No. WA Console bills the platform subscription per WABA. Meta bills its WhatsApp messaging charges separately, based on your customers’ usage and Meta’s applicable pricing.

    Build WhatsApp into your SaaS.

    Give your customers WhatsApp capabilities while keeping your product focused on what makes it different.

    Starting at ₹499/WABA/month.