Drasken Labs
Drasken CRMUpcomingCurrently in development

Drasken CRM: Every Customer Relationship in One Product

Drasken CRM is an upcoming customer relationship platform being developed by Drasken Labs. It is designed to bring every lead, conversation and follow-up — from your website, WhatsApp, email and calls — into one product, instead of spreading them across several tools.

Join early accessExplore Drasken Labs
Early access

Join early access

Tell us where your customer conversations happen today. Leave your email and we’ll contact you as Drasken CRM opens up.

Where do customer conversations happen today? (Optional)

We only use your email to contact you about Drasken CRM. Joining doesn’t commit you to anything.

The problem

Customer relationships are scattered across too many tools

Most businesses talk to customers in many places at once. Enquiries arrive through website forms, conversations happen on WhatsApp, quotes go out by email, and notes from calls end up in a spreadsheet or someone’s memory.

Each tool shows one piece. Nobody sees the whole customer: where they came from, what was said, what was promised and what happens next.

Drasken CRM is being designed so that every channel feeds one customer record, and the whole team works from the same place.

Why one product

One product instead of several

What Drasken CRM is being designed to replace. Every row on the right is planned.

Customer workWhere it usually livesIn Drasken CRM (planned)
Website enquiriesAn email inbox or a form toolArrive as leads on the customer’s record
WhatsApp conversationsA phone, or a separate WhatsApp toolIn the same timeline as every other message
Email threadsEach person’s own inboxLinked to the customer, visible to the team
Call notesA spreadsheet, or memoryLogged on the record, next to the conversation
Follow-upsCalendar reminders and sticky notesTasks with an owner and a due date
Where a lead came fromAn ads or analytics dashboardShown on the lead itself
Why we’re building it

We’re building the CRM we needed

Drasken Labs builds lead pipelines, websites and WhatsApp Business API software for businesses, and runs WA Console, its own WhatsApp product. The same problem kept coming up: customer information split across tools that don’t talk to each other.

Drasken CRM is our answer. We already use an early version ourselves — every enquiry sent through this website arrives in it — and we’re building it out before opening it to other businesses.

See WA Console
Core capabilities

What we’re building

The capabilities in development. Details are not final and will be published before launch.

  • Planned

    One customer record

    A single profile for each customer, with their details, company, conversations, deals and notes in one timeline.

    • Contact and company details
    • Activity timeline
    • Notes
    • Custom fields
  • Planned

    Leads and pipeline

    Capture leads from every source, tag them, and move them through stages that match how you sell.

    • Lead capture
    • Tags
    • Custom stages
    • Lead ownership
  • Planned

    Every channel in one place

    Website forms, WhatsApp, email and calls, designed to land on the same customer rather than in separate tools.

    • Website forms
    • WhatsApp
    • Email
    • Call notes
  • Planned

    Follow-ups and tasks

    Reminders and tasks attached to the customer, so the next step has an owner and a date.

    • Tasks
    • Reminders
    • Assignment
  • Planned

    Lead source

    See where each lead came from — the page, campaign or ad — next to the conversation it started.

    • Source page
    • Campaign details
    • Ad attribution
  • Planned

    Team access

    Shared access for the whole team, with control over who can see and change what.

    • Team members
    • Roles and permissions
How it fits together

Every channel, one customer record

Website forms
WhatsApp
Email
Calls
Drasken CRM
Customer record
Leads
Conversations
Tasks
Lead source
Your team
Conceptual view — the final product may evolve during development.
Designed for

Who we’re building Drasken CRM for

  • Service businesses

    Teams that win work through enquiries, quotes and follow-up calls.

  • Businesses on WhatsApp

    Companies whose customers prefer to talk on WhatsApp alongside email and phone.

  • Small sales teams

    Teams that need one shared view of every lead without a heavyweight sales suite.

  • Startups

    Founders who want customer relationships organised from the first lead.

Development status

Currently in development

Upcoming

We use an early version ourselves and are building it out before opening it to other businesses.

Questions

Questions about Drasken CRM

Can I use Drasken CRM yet?
Not yet. Drasken CRM is in development, and we use an early version ourselves. Join early access and we’ll contact you as it opens up.
Will it work with WhatsApp?
WhatsApp is one of the planned channels, alongside website forms, email and calls. Drasken Labs also builds WA Console for the WhatsApp Business API.
How much will Drasken CRM cost?
Pricing is not set yet. It will be published before launch, and joining early access doesn’t commit you to anything.
Can you build a CRM workflow for us now?
Yes. If you need lead capture, a customer portal or an integration built today, that is custom software work we take on with a fixed quote.
Keep exploring

Related from Drasken Labs

All services

Need a lead pipeline or CRM workflow built today? See custom software development