Articles on the WhatsApp Business Platform: pricing changes, messaging costs and the engineering behind business messaging.
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The WhatsApp Business Platform lets businesses message customers through Meta’s API rather than the WhatsApp Business app, with approved message templates, webhooks for delivery events and support for multiple phone numbers.
What a business pays depends on Meta’s pricing for each message category, so message design and timing have a direct effect on cost. Meta’s pricing page is the authoritative source for current rates.
Short answers to common questions in this area.
Meta’s API for businesses to send and receive WhatsApp messages at scale, integrated with their own systems.
A WhatsApp Business Account — the account that holds a business’s phone numbers and message templates on the platform.
What is a WABA?Meta charges according to the category of message sent, such as marketing, utility or authentication, and publishes current rates and rules on its developer pricing page.
WhatsApp API pricing explainedOur workspace for operating the WhatsApp Business API: accounts, numbers, templates, messaging and events in one place.
WA Console
